Check On Your Web Speed As It Could Be Hurting Your Sales
You must have spent a considerable chunk of resources and time in the designing of your web page. Your landing page is quite well set. You probably have the best keywords and all that go with infographics. Generally, you may have the best design of your website. However you may still be facing one or two challenges in so far as conversions and sales go. Sales conversions from your site are not just happening as you’d wished them to.
Before you panic and make some rather unwarranted redoing on your website, probably consider a check into the speed of your website. Look into how fast your website is running. Should you find out that your website is running at a slow speed, then that is a cursor for trouble. Though a problem it is, the flipside is that it can be fixed.
You may be wondering what the fuss is all about the response speed of a site. Nobody loves slow speed when it comes to access to information. That millisecond advantage is quite valuable. Therefore, losing on that advantage will really cost you a great deal. We will look at some of the reasons that make a slow website the killer to your sales conversions from such sites.
Verily consider what your first impression will be. A business keen on adding clients and converting prospects to customers must of course mind the first impression it creates. The first impression must of course be one that is favorable and positive. Never be misled to think that your first impression is created on the landing page. Remember that the journey to your landing page takes time. This time spent accessing your site should be made as short as possible. If load time to your website is fast, then you are pretty on track to achieving your customers’ satisfaction. They are surely going to be impressed positively by the fast load time. This is going to present your business as professional, efficient and reliable. A slow site will portray an exactly opposite opinion about you and your business. Therefore however good your webpage and site may be, a slow site will negatively impact on these advantages. A good percentage of site patrons will form an opinion and decide to deal or not deal with you just on the basis of your site loading speed.
Customers’ want is the other fact making speed a core player in defining your site’s efficiency. Speed today has become a matter of necessity and not a luxury.