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Business Success: Press Release Benefits to Your Business

Press releases are time-tested and valuable tool utilized in generating earned media coverage, increasing sales and spreading your company’s message, through right strategies basing on your stories, messages and pitches. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. It is essential that your press release must easily pitch and some news and stories may evolve around topics such as launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.

If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.

A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can definitely help you with press release distribution services.

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