Could Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It is common for promotion and sales divisions to have differences when doing business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could extremely hurt if the groups do not get together. There are numerous office-based actions that may be employed to suppress this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both teams need to collaborate better because they both depend on each other. Marketing have all of the info that the sales require to close leads. On the other hand, sales staff have all the precious insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Create a consistent buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.