Top 5 Tips on Designing Your Own Creative Sales Brochures
if you would like an easy way to publicize your enterprise, you will require a brochure. Direct mail campaigns still generate some money. It’s estimated that advertisers who spend $167 per person on direct mail sell get a return of 1300% in return!. Having published materials in shops can assist with marketing efforts, and will give You marketing security for mail campaigns and trade shows.
Be Your Brochure Designer.
You do not need to graduate with a degree in graphic design to do some design work. You can easily come up with an engaging brochure as long as you put your mind into it. Here are some tips that can help you come up with effective print marketing alternatives very fast.
Before you can start designing a brochure, you should ensure you are putting the relevant information into it. Professional designers understand that using effective language and hitting the perfect points can make sure that your designs will meet your client’s needs.
Think about the frequently asked questions when clients use your services or when they come to your shop. Consider what you believe is your strongest selling points are and emphasize them.
A brochure design should be simple instead of flashy and complex. You should focus on the message rather than use of some funny shapes. For the first round of brochures, you can adopt the simple tall two fold design. A simple brochure is right for your marketing needs so long as it can pass the correct message and you get a response from the customers.
Are you stuck on picking out fonts and colors for the brochure? The solution is to go for branding. Use colors and fonts that are similar to the ones used by the company or on the company website. This is important since it creates some consistency which helps consumers in making a connection between the colors and your brand. You can also come up with a logo if you do not have it already and also add it to your brochure.
The very last thing you need is to get a customer to pick up your brochure then discard it. You have to add value by giving something extra other than business information. For instance, talk about why the customer should choose your company. Could it be because you use high-quality ingredients or your years of experience? .
Use a CTA.
After a customer gets your brochure, what do you want them to do with it? You should indicate whether you need them to buy something from you of making contact for more information.
A Call to action (CTA) prompts your customers to do something. Use of the phrases “contact us now” or “visit ____ for more info” can be enough to make them take action.