Valuable Lessons I’ve Learned About Photography

Valuable Lessons I’ve Learned About Photography

Some Basic Information about Stock Photography

A photographer is said to conduct stock photography by taking pictures of events, people, and objects and then sell these pictures. There is no specific photography assignment given to the photographers, they are on their own on what they would like to take photos of.

Photographers who are into stock photography offer their pictures for printed advertisements, brochures, magazines and websites, and more.

There are various ways to license stock photos, and the more popular are the rights managed and royalty free stock.
Photography – Getting Started & Next Steps

Stock photos that are used for specific time and purpose are licensed under rights managed photography. An example is when a stock photo is needed by an advertiser to be used for one specific ad campaign only. There is a limit to the use of the stock photo in the particular ad campaign, and the cost of the photo is based on the size being used in the campaign.
Photography – Getting Started & Next Steps

There is another payment to be charged if the advertiser would like to use the same picture again. Fees could be charged differently if the same stock photo will be used again for another advertisement and depending on the size of the ad campaign again. These recurring fees, termed as royalties, could be high especially with the rights managed photography license. It could cost the limited use of one picture of fees ranging from hundreds to thousands of dollars.

On the other hand, license under royalty free stock would allow an advertiser to pay a license fee once and use the photo for several times. The limitations in the royalty free stock license are not as restricted as the rights managed photography. In royalty free stock, there is no royalty fees to be paid even if an advertiser would use one photo for a hundred times in different ad campaigns, plus no additional fees.

Usually, royalty free stock photography can be licensed for as small as $50 to a few hundred dollars, depending on the source and licensing rights given.

In small and web based businesses, the most popular forms of stock photography is termed royalty free micro stock photography. Among website owners, this stock photography is the most popular because it is very inexpensive to get high quality of photos to be used on their websites. The costs of these stock photos can be licensed to as low as $1 for smaller and web friendly sizes, and up to $3 or $5 for larger prints. At this small cost, advertisers can use the photos multiple times especially these photos are royalty free.

Further, in the rights managed photography licenses, several criteria are negotiated like the duration of the use, how the photos will be used, the image size and quality, and the exclusivity of the photos.

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