Learn How Your Website Speed Affect and Hurt Your Sales
You deserve a compliment for creating a website for your business, and it just goes to show that you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Don’t jump into conclusions and redo your entire website right away because your website might still be good but the data is running slow due to a larger audience. Having a slow running website should prompt you to seek the help of your web designer or an IT specialist who can give you a sound advice to resolve the problem.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. On the other hand, having a slow loading time leads to poor customer satisfaction, making them feel frustrated and disappointed, so they would likely not return doing transactions with you. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.
It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As experts say, reality bites, and you need to adapt to your customer wants and needs. Focus on customer satisfaction and be attentive to their needs by having a fast website.
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